Tuesday, September 1, 2015

Branding and packaging

Over the last month, not only have I been creating new pieces to add to the collection, albeit briefly, as they have sold the first time they have been on offer, but I have been working to perfect and polish my brand. It was in the last month, while realising it was time I reordered my business cards that I had my "Eureka" moment. While I was moving the graphic around on the business card layout, I came upon the idea of placing the graphic to the side and using only half of the image. I loved it. I had finally cracked the way I wanted the branding to appear. Rather than floating my text on top or beneath a perfectly round example of Celtic knotwork, the knotwork would now provide an off-centre image. And with this final piece of the puzzle in place, I have added this graphic to my other business stationery. What customers will receive from this point on with be a consistent and unmistakable The Selkie's Haunt package - from the business card to the copy of the Terms & Conditions. I am very pleased.

In addition to the new business card and the other ancillary business materials, I have put together new packaging for The Selkie's Haunt. In the past, I have used organza bags for my jewellery, but I felt that I needed to do more. The main reason is that sending jewellery in an organza bag is just about the norm in this business - from cheap tat to  higher quality work. I wanted and needed to do something that was different and more polished. I found a great source for very small ivory pillow boxes. So my jewellery will now be placed in an organza bag, but that bag will be placed in an ivory pillow box of the correct size and then finished with beautiful pale copper organza ribbon. I am so very pleased with the outcome. This also means that if you have purchased some jewellery as a gift, it comes ready to be presented to the recipient. No gift wrapping required on your end! I am working on incorporating the Celtic knotwork design into the packaging as well, so stay tuned.

I have made the decision that I must up the price of my postage costs, however. Because I feel it is important that my packages be insured and trackable, I've always, and will continue to, send my jewellery by Special Delivery. This costs me just over £6. But, for me, it is worth the extra money because I have the peace of mind in knowing that the package can be traced, and, most important, I've never had a package go missing. I am simply not willing to compromise on that. I've only charged £2.50 for shipping, but I hope you will understand the reasoning behind my increasing this to £3. I am still covering over half of the cost of the postage, but I think this is a more equitable split.

I continue to create new pieces that will be showcased at events and in the new e-catalogue available by making a request by emailing catalogue@selkieshaunt.com. I am doing more work with mixed metals and will be transferring that skill to new designs for my sterling silver, gold, and gemstone designs. It's all moving forward for my businesses and I couldn't be more pleased with the progress I am making.

Thank you for your continued support of The Selkie's Haunt.

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