Sunday, January 31, 2016

Getting "the" look...

One of the things that plagues many artists is getting the look of the "brand" just right. Over the years, from the beginning of this business back in 2009, I have tried so many different colours and textures for my packaging. And while I wasn't unhappy with the look, I wasn't happy, either. Just as my jewellery has evolved, so has my vision of what the branding should be.

Finally, I have the look I want for The Selkie's Haunt. All Selkie's Haunt jewellery will now be sent out in beautiful brown kraft paper pillow boxes, accented by deep green raffia ribbon and the Celtic knotwork graphic I've chosen as my logo. The jewellery will be wrapped in gorgeous green mulberry tissue paper before being placed in the box. And once the package is tagged and bedecked with ribbon, bubble wrap will be placed around the box before it goes into a padded envelope. Even the mailing labels have been changed so as to give a consistent brand look.

The website has been given a makeover to reflect the new branding, as well. As I move forward with my new designs, they will continue to be presented on a white background with a green frame. So, it only took me seven years, but, at last, I have the look I have wanted for the brand. (And, yes, even this blog has been changed to reflect the new brand colours.)

I've been spending time in the studio working on new designs. I have the beginnings for three pairs of copper earrings complete now after a day of cutting, sawing, soldering, pickling, and tumbling. I will be working on some bronze earrings as well and hope to have at least six new pairs of earrings ready by mid-February. Some of the new earrings will have posts rather than hooks and these will be done in sterling silver. I am making the posts myself, as part of my quest to provide as much as I can that is handmade. The only thing I can't make by hand are the earring backs, so those will be bought in. I simply don't have the equipment or expertise for making those myself.

I recently purchased some beautiful 3.5mm cabochon pairs in six different gemstones. These will be adorning new earrings and I'm so excited about the prospects of more jewellery featuring set stones. I will be creating some rings and brooches along with the necklaces, bracelets, and earrings that I have offered for the past seven years. I hope you will love them as much as I will love creating them.

Finally, I am thrilled to announce that The Selkie's Haunt will be taking part in some of the very popular Poolewe Tuesday Markets, starting in April. I look forward to being part of this very successful market. In addition, The Selkie's Haunt will be featured in the Dornoch Summer Exhibition from May 21 to June 4. I'm looking forward to creating some very beautiful pieces for this exhibition.

1 comment:

  1. Looking forward to seeing some rings! The packs aging is lovely!